A free stay every day in May!
That's what Red Jacket Resorts gave away in a pre-season Sweepstakes designed to enroll new members into their RJ Marquee Club while introducing the brand to new prospects. Promoted using TV, email, social, and digital media, the Sweepstakes logged 9,600 entries, welcomed 2,900 new Club members, and generated buzz around the brand during the spring shoulder season.
